Social media is no longer optional. Businesses around the world are starting to embrace the benefits social media brings. More than 3 billion people, including businesses, use social media daily. When used properly It can be an effective and fast way to reach customers.

But, what can it do for me?

1.) You have to show the human side of your business. What is It you actually do and how does it affect people’s lives? Social media allows you to showcase your products, services and the people behind making your business work #Showcase

2.) Marketing is about creating, keeping and satisfying customers. Social media offers an easy way to generate new customers through low-commitment interactions with your business. No matter what you do, social media can help you sell it. Your social media accounts are a critical part of your sales process. A new connection can very quickly become a customer #NewCustomers

3.) Most social media users log into their accounts at least once per day, at all different times of the day. This is your time to make an impact. Social media gives you the opportunity to keep in contact with your customers. Keep your social posts entertaining and informative, and your followers will be glad to see your new content on their screen, tablet or smartphone. This is keeping you relevant to their lives #StayingRelevant

4.) Your customers are already talking about you on social media. Be there to reply whether it’s good or bad. Sharing thanks or an explanation. The next big emergency is just around the corner, do you have a plan of how to get in contact with your customers? Social media can provide the perfect platform to share information when silence is not an option. Social media gives you the opportunity to interact directly with customers and give them the opportunity to interact directly with you. If you want customers to be engaged, you have to be engaged yourself. Stay active and respond to comments and questions #CustomerService


5.) Everyone wants their business to ‘go viral’ for the right reasons but this can mean different things to different businesses. As people share your content with their friends and family your content spreads across the internet, getting hundreds or even thousands of shares. This exposure is especially beneficial because all those shares, likes, and comments show an existing link to your business. You just need to get your content right #GoViral

For more information on how COLAB UK can help your businesses. Get in touch at www.colabuk.com/contact